OUR PROCESS
The S co. Signature Framework
We believe in a strategic and thoughtful approach to branding that goes beyond just visuals.
To significantly increase revenue, our clients need a high-level strategy at the core of their brand.
Our signature process is designed to build a strong foundation for your brand, telling your unique story, and ensuring every touchpoint leaves a lasting impression that can’t be duplicated.
Below is an overview of our signature 5 step process designed to transform your brand into a powerful tool for growth.
01
Brand Foundation
We start by building a strategic foundation that sets the stage for everything we create. Our goal is to understand your audience on a personal level and find the sweet spot between you, your brand, and your audience.
This is where the magic happens.
This foundation allows us to tailor your brand to speak confidently and directly to your ideal clients, forging a strong connection from the start.
02
Solution & Unique Story
What sets your brand apart isn't just your product or service—it's your story. We dive deep into the heart of your brand, uncovering what makes you different based on your unique journey, values, and the solution you offer.
This rich understanding informs the visual narrative we create, ensuring it’s not just beautiful but meaningful.
03
Creative Direction
Before we jump into design, we take a strategic approach to establish the vision, tone, and style that will guide your brand’s visuals.
This creative direction is carefully crafted to resonate with your target audience and align with your brand’s messaging and story.
It’s about setting the overall vibe that will connect on a deeper level.
04
Brand Visuals
With a solid creative direction in place, we bring your brand’s vision to life through tangible assets.
These visuals are not just about looking good—they’re about making a lasting impact.
From logos to color palettes, typography, and beyond, every element is designed to visually represent your brand’s unique vibe and story.
05
Customer Experience
Your brand’s journey doesn’t end with design. We ensure that every touchpoint—from your website to your packaging—reflects your brand identity and leaves a lasting impression.
Consistent and thoughtful design enhances brand recognition, builds trust, and loyalty among your audience.
It’s about creating an experience that stays with them. To put a bow on the brand, we provide you with brand guidelines. These guidelines outline how to consistently apply your new design across all platforms, ensuring that every touchpoint stays true to your brand’s identity and vision.
What’s next?
Schedule a Free Brand
Strategy Session
Meet with Alisha to explore how we can elevate your brand and strategize new revenue opportunities for your business.